When customers visit your business, online or in person, what devices are they using? Knowing this gives you the insight to know what matters to your business and what you need to monitor.
It is important to know what devices visitors to your website are using to ensure the site displays properly. See an earlier post on How to Test Your Website on Mobile Devices for details on that. Also, check your Google Analytics settings to see what devices are already accessing your website:
In addition to knowing if your site displays on all these devices, it’s a strong suggestion (read: demand) that you check if people are rating, reviewing, and recommending your business on location-based apps. Check for your business on sites like Foursquare, Gowalla, Yelp, Google Places, and any other rating and review sites.
Next, do a search for people replying to your business in Twitter. You can see what apps they are using to post to Twitter. Some apps may actually be different websites and computer software, while others will reveal what mobile systems a user has.
Finally, ask your customers, visitors, and tech-savvy friends what devices they are using. It is important to know your target audience and existing client base to ensure your business is best represented online.