Have you ever found yourself in need of managing multiple WordPress websites? Until recently, I had been logging in to many websites every time there was an urgent update. This can be very time consuming, and doesn’t even account for security and backup on these sites.
Mobile marketing for small business continues to grow by leaps and bounds. It is important for local small business owners to make full use of mobile marketing to best reach their audience.
What is mobile marketing?
- SMS text message marketing
- Creating mobile optimized websites to ensure that your whole website is thumb-navigation friendly, that all embedded photos and videos work across all types of mobile devices, and that the website is visually appealing on smartphones and tablets
- Implementing mobile landing pages (such as hours, menues, or any other specific page designed to be discovered specifically on a mobile device)
- Including click-to-call links, click-to-email options, and the ability to sign up on email newsletters or text message delivery systems
Recently Local Search Insider released a report with some shocking statistics on what mobile marketing is doing within the past year alone.
Have you ever done a Google search for the name of your business? Were you surprised to find your business listed on all sorts of websites that you’ve never had anything to do with? These listings are referred to as citations:
Citations are defined as “mentions” of your business name and address on other webpages, even if there is no link to your website.