SEO is forever changing. People figure out the factors that help our content show up in Google or other search engines, and make more content that ranks for those factors. It’s a cat and mouse game. While we aim to be discovered and reach our ideal audience, the search engines aim to cut out the spammy content with little value.
Local business owners need to be watching their presence on Yelp. Earlier we looked at how small business owners can claim their business page on rating/review/check-in services.
For some time Google Places aggregated the reviews on other systems into Google Place Pages.