SEO is forever changing. People figure out the factors that help our content show up in Google or other search engines, and make more content that ranks for those factors. It’s a cat and mouse game. While we aim to be discovered and reach our ideal audience, the search engines aim to cut out the… Continue reading What Does Google Hummingbird Update Mean for Local Business Owners?
Have you listed your business on Google+ Local yet? Doing so can help people in your region searching for the products and services you have to offer.
Measuring the traffic and goals on your website is vital to knowing if your efforts are working. By integrating Google Analytics, you can easily see what traffic is reaching your site and what they are doing once there.
Google Webmaster tools is related, but different, in it’s purpose. Google Webmaster Tools will reveal what people searched to reach your site, help you create goals and track your progress. While multiple people can have access to viewing or administrating Analytics, you can specify which people can see the goals from Webmaster tools.
To enable the integration, follow these quick steps:
- Webmaster Tools Search Queries data is now available in Google Analytics (googlewebmastercentral.blogspot.com)
- Google Analytics and Webmaster Tool Integration open for all (shoutmeloud.com)
- Google Analytics Webmaster Tools SEO Reports Now Available by @rustybrick (searchengineland.com)