Measuring the traffic and goals on your website is vital to knowing if your efforts are working.  By integrating Google Analytics, you can easily see what traffic is reaching your site and what they are doing once there.

Google Webmaster tools is related, but different, in it’s purpose.  Google Webmaster Tools will reveal what people searched to reach your site, help you create goals and track your progress. While multiple people can have access to viewing or administrating Analytics, you can specify which people can see the goals from Webmaster tools.

To enable the integration, follow these quick steps:

Google Analytics Webmaster Tools

Google Analytics Webmaster Tools Apply

 

Get started learning more about Google Webmaster Tools in the Help Center, or Google Analytics Conversion University.

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There are a lot of factors that impact your rank in Google search results, and it’s an ever-changing always evolving challenge for business owners.  Did you know that if you search for something based upon which location you are in or if you are logged in to your Google account vs. anonymous searching could heavily impact the results you get?

Location matters

If you are a local business owner, getting ranked in various towns and cities in your region will impact your likelihood of being discovered.  Local SEO is increasingly more important as people are abandoning their yellow pages in favor of searching Google or using an app from their smartphone.  Encourage your customers to rate and review you on Google Places, and other mobile sites like Foursquare and Facebook.

See the varying results I got from searching for “jewelry” from 2 different towns located just 10 miles apart geographically:

Shippensburg, PA

Shippensburg search results

Chambersburg, PA

Chambersburg search results

Who you are connected with matters

Logged in as me:

Beyond where you search, who you are, what you’ve previously searched for, and who you are connected to online matters. Google is using +1, your Google Profile, and other online connections to determine what content you should discover. If you don’t want these filters, always search in Chrome‘s Incognito window.

 

And now logged out:

 

 

 

As Search Engine Land explains, who you are friends with on Google now matters.

Displaying author profiles:

If you want to display your author picture and a link to your Google Profile beside your articles like this:

see Joost De Valk’s WordPress & Google Profile settings guide

Ready to learn more?

Come learn come learn what you can do online to improve your presence.

 

 

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Yesterday we looked at how to test your website on mobile devices.  If you discovered that your site looks small or just doesn’t display properly, you’ll need to create a mobile ready version. Today, we’ll look at how to make your WordPress website mobile ready using plugins.


Mobile template plugins


By adding a WordPress mobile template as a plugin to your site, you’ll be able to quickly and easily have a version of your site that displays well on multiple mobile devices.  There are a number of free and paid templates available for your site.

Often mobile template plugins will override your normal template when displayed on a mobile device.  They can be customized to match the branding of your site to some extent, and allow you to select features such as which page mobile visitors land on first.  For a complete roundup, see 22 High Quality Mobile Friendly WordPress Themes.

I am using the free version of WP-Touch on my site, but may upgrade soon the Pro version to modify the template to match my branding.

You can see in the photo, my blog posts display at a size that can be viewed on the device.

It is important to use a mobile template plugin of some variety as visitors may reach your site via mobile devices.  If they subscribe to your site via email and discover a post from their email on a mobile device, click a link from Facebook or Twitter on their phones, or just type in the address while on the go, they may land on any part of your site.

 


Mobile Landing Pages


Creating a specific page that you want visitors to land on via a mobile device is also important.  Let’s say you want to use a QR Code on your business card, print materials, or a giant Powerpoint presentation to take visitors to a specific page.  If they aren’t sitting in front of a computer, it could be complicated for them to reach a specific page within your site.  By giving them a QR Code to scan that opens the specific page you want, you’ve made it easier for them to take action.

There are several ways to make a mobile landing page.  Ideally, you’ll want to use a plugin to accomplish this.

Do I need both a mobile template and a mobile landing page?  YES!

Yes, you will need both options most likely.  Let’s say you publish your blog posts to Twitter or Facebook.  Visitors can and will still discover your website from mobile devices, even if they aren’t going to the specific landing page you made for them.  You can still optimize a mobile landing page for them that you share specifically.

 


If you need help making your website viewable from mobile devices, please contact me through GFYD Member. We’ll be happy to help.

 

 

 

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