SEO is forever changing. People figure out the factors that help our content show up in Google or other search engines, and make more content that ranks for those factors. It’s a cat and mouse game. While we aim to be discovered and reach our ideal audience, the search engines aim to cut out the spammy content with little value.
Search engine optimization is important for local small business. With it, you can stand out when potential customers are searching for what you have to offer. By claiming your listings and including data on your website for search engines to know exactly where you are located and help your community discover you in search, you will see higher search engine rankings.
(or Why your family member or the kid next door can’t do it all for you)
I absolutely love helping business owners develop their own websites. However, I don’t love when I come across acquaintances websites that are lacking a few fundamental settings.