Measuring and tracking visitors on your website is very similar to observing how customers navigate through a physical store.  If you don’t pay attention, you might not know when things are going horribly wrong.  If you do pay attention, you might figure out what is selling well or what is drawing them further into the store. Knowing how to measure and track mobile visitors is vital to your

The idea of “going mobile” is hot lately. Many people use the term to mean making their website mobile device ready, but it can mean much more than this.  In yesterday’s post, we covered how to make your site more friendly for mobile visitors.  But, do you know how many visitors are actually viewing your site from a mobile device?

Google Analytics 

To measure all traffic to your website, your website should be running Google Analytics.  You’ll get a great overview of what activity is happening on your website.  What is key to measuring mobile visitors to your site is to view the Visitors –> Technology –> Mobile

Google Analytics Measures Mobile Visitors


By viewing the mobile browsers specifically, you can see what mobile devices were being used to display your website. It’s also interesting to note, you can see what versions of these devices people are using in some cases.  Compare your results with overall page stats, and notice what devices visitors are using.

Measure Mobile Visitors

By knowing how your site looks on these devices, you’ll be able to better serve your visitors.

WP Touch 

By adding unique tracking code to your mobile template, you’ll be able to measure the visitors even further.  If you are using a mobile template, like WP Touch, it will be important to add your Google Analytics tracking code to the mobile theme as well.

Thankfully, the team at WP Touch has made that tracking insert very easy.  Just go to the WP Touch settings and add in your Google Analytics code.

Google Analytics in WP Touch

Knowing who is viewing your site already is vital to knowing how to make your business’s presence online more friendly for visitors. While everyone else is in a rush to “go mobile”, be sure you are ready for what is already happening. Get your website set up and track your traffic now.



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Mobile marketing is the hot topic right now, but few business owners really understand what it means for them. There are a few key areas to focus on.

  1. Is your website mobile ready?Have you tested it on a mobile device?  If you don’t have an iPhone, iPad, or other smart phone device – find one!  You might be surprised to check your Google Analytics or other website traffic and learn how many people are viewing your website on these devices.
  2. Have you claimed your business page on sites like Foursquare, Yelp, Google Places, etc.?Whether your customers have reviewed you on these sites already or not, these services may already have claimed your presence on these sites. By claiming your sites, you improve your search rankings and have some control over special offers and responses.
  3. Are you implementing SMS & MMS messaging?Email newsletters have an open rate of 22% on average.  SMS Marketing has about a 98% open rate, with more subscribers taking action.  Are you reaching your clients with offers and announcements relevant to them today?
  4. QR Codes are key to directing traffic in your sitePeople don’t remember or don’t have patience to type in long addresses into their mobile devices.  In addition, you want to direct people to take specific actions like see a specific page for mobile users, opt in to email or sms marketing, check in on your social media sites, and many other options.

Of course, there are many more options too.  See my Slideshare for more ideas.


[slideshare id=7900735&doc=ipadtemplate-110509165819-phpapp02]

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Google Analytics in Social Media

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