Search engine optimization is important for local small business. With it, you can stand out when potential customers are searching for what you have to offer. By claiming your listings and including data on your website for search engines to know exactly where you are located and help your community discover you in search, you will see higher search engine rankings.
Local SEO involves adding snippets of code to your website so that when people search for something in your region, your business should be discovered. If my pipes burst, I don’t want to see the highest ranking plumber of all time, I want to see the plumbers in my town that can provide service to me.