Networking, whether in person or online, is about building relationship. We want to be connected to each other, know that those we choose to connect with are interested in us, and feel a sense of value in these connections.

As Bob Burg, author of “Endless Referrals” says, “All things being equal, people will do business with, and refer business to, people they know, like, and trust.” But online, can you build a know you, like you, trust you relationship? I believe so.

A key way to build a relationship is to extend connections further. You may meet someone at a Chamber of Commerce mixer, or in one social media platform. The next step is to grow that relationship. By connecting on multiple platforms, you’ll have the opportunity to see more of their personal and professional life, and vice versa.

If you want an easy way for others to find you, as well as connect with others on multiple services, you need to check out Retaggr (http://retaggr.com)

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