Measuring the traffic and goals on your website is vital to knowing if your efforts are working. By integrating Google Analytics, you can easily see what traffic is reaching your site and what they are doing once there.
Google Webmaster tools is related, but different, in it’s purpose. Google Webmaster Tools will reveal what people searched to reach your site, help you create goals and track your progress. While multiple people can have access to viewing or administrating Analytics, you can specify which people can see the goals from Webmaster tools.
To enable the integration, follow these quick steps:
- Webmaster Tools Search Queries data is now available in Google Analytics (googlewebmastercentral.blogspot.com)
- Google Analytics and Webmaster Tool Integration open for all (shoutmeloud.com)
- Google Analytics Webmaster Tools SEO Reports Now Available by @rustybrick (searchengineland.com)