How to monitor your Social Media ROI

Monitoring and measuring your Social Media ROI. For an overview, I’d suggest Christopher Penn‘s presentation here.

What networks are you using? What is the conversion goal? What you might want to measure:

Your website traffic (Google Analytics)

Twitter (HootSuite dashboard for Twitter, Facebook, LinkedIn, Foursquare, etc.)

Facebook Fan Page

  • Insights metrics (growth, updates seen, commented on, etc.)
  • Click-throughs on links shared, likes
  • Place check-ins

Facebook Personal Profile

  • Similar to fan page, include direct messages

LinkedIn Business page

  • Followers

Google Profiles

  • Connections

Google Places (has its own dashboard)

Email newsletter (included in email marketing platform)

  • Opt-ins
  • Opens
  • Click-throughs

SMS Marketing (included in email marketing platform)

  • Opt-ins
  • click throughs

Videos: (Tubemogul has a dashboard)

  • Views
  • Engagement
  • Likes
  • Comments

Photos: (Flickr has the best info on this)

  • See videos

Possible tools to measure these factors where not previously mentioned:


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Courtney Engle Robertson

From high school business education to the WordPress Training team, Courtney helps people of all skill levels get their message out. She lives in south-central Pennsylvania, loves coffee, plays the mandolin, and has a very large vegetable garden.

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